1
3
a
- above the fold
- acquisition
- acquisition cost
- actionable
- ad banner
- ad blocking
- ad click
- ad click rate
- ad exchange
- ad network
- ad overlay
- ad request
- ad space
- ad view
- advermation
- advertainment
- advertorial
- affiliate
- affiliate link
- affiliate marketing
- affiliate tracking
- affinity analysis
- attention currency
- auditor
b
- bait-and-switch
- banner ad
- banner exchange
- behavioral targeting
- below the fold
- benchmark
- beyond-the-banner
- black hat
- brandstorming
- buffer page
- button
- button exchange
c
- click here
- click-through rate
- clickprint
- clicks
- clickstreams
- consumer profiling
- content sponsorship
- Contextual Commerce
- contextual-based advertising
- conversion cost
- conversion rate
- coolhunting
- cost per action
- cost per click
- cost per lead
- cost per thousand
- CPA
- CPC
- CPE
- CPL
- CPM
- cross-channel marketing
- CTR
- customer acquisition cost
- Customer Relationship Marketing
d
- Deadfish, Idaho
- Dedicated Advertiser Location (DAL)
- dedicated page
- directory advertising
- double-underlined links
e
f
g
h
i
- immersive experience
- impressions
- infotisement
- integrated sponsorship
- interactive marketing
- Internet billboards
- interstitial ad
- IPM campaign
j
k
l
m
n
o
p
- page impressions
- page rank
- page views
- paid listings
- pay-per-click
- pay-per-lead
- permission marketing
- pop-under ad
- pop-up ad
- post-roll
- PPC
- PPCSE
- PPS
- pre-roll
r
s
- search engine optimization
- SEM
- SEO
- sheeple
- skyscraper
- social ads
- solution
- sponsorship
- start-up
- superstitial
- surround session
t
- targeted marketing
- text link
- the long tail
- third party ad serving
- tipping point
- traffic
- transactional ad
- transactional e-mail
- trend center
- trick banner
- two-tier affiliate program
u
v
w


