in stream

a.k.a. in-stream ads, video ads

An online ad that is interactive, meaning it will stop a video for example, if you click on it, and lead you to an immersive experience. Being "in the stream" is considered kewl as opposed to "over the browser." In video ads, in-stream ads tend to be scroll, ticker, and watermark images.

See also : stream or streaming  
NetLingo Classification: Online Marketing