generation alpha

The generation of Americans who are post-generation z, this group is considered to be born between 2010 and 2024.

FYI, here's how the generations play out:

• Traditionalists are born between 1928 - 1945
• Baby boomers are born between 1946 - 1964
• Generation X are born between 1965 - 1980
• Generation Y are born between 1981 - 1995
• Generation Z are born between 1996 - 2009
• Generation Alpha are born between 2010 - 2024 
• Generation Beta will be born between 2025 - 2039

Marketers use these terms to categorize an audience into a particular demographic in order to identify the trends associated with that group. Educators also use these terms to describe an age group of students. 

Historical perspective: Just as people born in the early 20th century never knew a world without airplanes, and generation Z has always lived with social media, gen alpha are considered AI natives.