audience extension

a.k.a. look-alike modeling

A process that takes a known audience segment and catalogs various shared characteristics that can be used to target people who bear similarities and are therefore likely to become customers.

For example, Facebook identifies the top interests of people who "like" Coca-Cola's Facebook page and creates an audience segment of people with the same set of interests to which the soda brand can show ads.

See also : Deadfish, Idaho  eyeballs  
NetLingo Classification: Online Marketing