CPT

Cost Per Transaction, also known as CPP (Cost Per Purchase)

An online advertising payment model which pays affiliates based on how many transactions (or orders, or purchases) a user makes. Similar to CPA, where a publisher is only paid for a certain action taken (as opposed to CPM) it is also known as CPP (Cost Per Purchase).

See also : CTR  online ad  CPE  
NetLingo Classification: Online Marketing
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