location-based advertising

a.k.a. location based advertising, LBA, geolocation

Advertisements that are matched to your physical location. For instance, if you're a teenager and you're driving by the local mall, your cell phone may suddenly ring to notify you that there is markdown on sweaters, discounted just moments ago in a brand-name department store. That's a location-based ad.

There is a lot of marketing hype surrounding this scenario, but the infrastructure for this kind of technology is in fact rolling out in Europe, Asia, and parts of the United States.

NetLingo Classification: Online Marketing