clickstreams

The paths a user takes as he or she navigates a Web page or cyberspace in general, it is the sequence of mouse clicks made by a user. Advertisers and online marketers have developed software that can track users' clickstreams. That way, they can deliver targeted ad banners based on what the user has clicked on in the past (presumably, this corresponds to the user's interests).

See also : bitstream  path  
NetLingo Classification: Online Marketing
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