Search Engine Optimization

The process of selecting targeted keywords that reflect the content of a Web site, placing them within the meta tag, creating a doorway page for each search engine, and testing the search engine results to make sure the site is well placed based on the keywords you selected. It is an art and a science which, because of the technology, is constantly evolving. Companies and consultants provide this kind of specialized service.

See also : NFO  SEM  
NetLingo Classification: Online Marketing