acquisition cost

Advertising or promotional costs divided by the number of click-throughs. For example, if your company spends $30,000 to purchase 1 million impressions for on an online ad campaign, and the ad achieves a 0.5 percent click-through rate resulting in 5,000 visits to your Web site, your acquisition cost equals $6 per person.

See also : eyeballs  
NetLingo Classification: Online Marketing