interactive marketing

In general it refers to using interactive campaigns to market products and services to people. By using computer applications, commonly found on Web sites, in-store kiosks, CD-ROMs, widgets, handheld devices, etc., marketers can collect direct input from prospective customers and current users regarding their interests, preferences, and motivations. With this information, marketing messages can be tailored directly to those people. Interactive marketing campaigns usually take the form of offer-driven marketing techniques, such as games, contests, sweepstakes, cash-back offers, product sampling, coupons, and free offers.