An online ad that allows advertisers to present full-screen ads during the time it takes a Web page to download. Viewers must manually close the additional browser window that loads the hyperstitial ad, and this makes it more difficult to ignore than the common ad banner. The difference between this ad and a regular interstitial is the size; hyperstitials are full-screen sized, interstitials are smaller.

See also : interstitial  
NetLingo Classification: Online Marketing