SRM

Similar to product placement, SRM is the concept of an individual or organization placing one original product inside another (for example, placing a consumer goods product within a film) to increase the exposure and revenue potential of each one.

For example, “In an effort to make its newest feature film and lighting equipment line more popular, the studio used self-referential marketing to maximize the exposure of both products.”

Online jargon, also known as text message shorthand, used in texting, online chat, instant messaging, email, blogs, and newsgroup postings, these types of abbreviations are also referred to as chat acronyms. 

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