branded content

a.k.a. native advertising, promotional content, sponsored content, sponsored stories

A marketing ploy that uses "news" articles which are paid for and/or created by advertisers that look like traditional editorial content, but come laced with a marketing message. For example, Google News is a news aggregation service that is fighting to get rid of "branded content" and has warned publishers to keep these articles out of Google News because it is not a marketing service.


NetLingo Classification: Online Marketing

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