generation y

a.k.a. gen y, GenY, gen m, millennials, digital natives, echo boomers, millennial students, 21st century learners, NEET generation (Not in Employment, Education or Training), net generation, generation txt, generation wuss

(pronounced: jenn-why)

The generation of Americans who are post-generation x, this group is considered to include people born between 1981 - 1995.

The formative influences for this group include constant technological change (these are people who have never used a rotary telephone or an 8-track player). Indeed, a millennial is one who has always known a life with computers (including digital game toys, GPS systems, and the Internet).

It's been said that the baby boomers are wildly optimistic, that the GenXers are skeptical and pessimistic, and that the millennials are practical and pragmatic. "Gen M" refers to generation media kids.

FYI, here's how the generations play out:

  • Traditionalists are born between 1928 - 1945
  • Baby boomers are born between 1946 - 1964
  • Generation X are born between 1965 - 1980
  • Generation Y are born between 1981 - 1995
  • Generation Z are born between 1996 - 2009
  • Generation Alpha are born between 2010 - 2024 
  • Generation Beta will be born between 2025 - 2039

Marketers use these terms to categorize an audience into a particular demographic in order to identify the trends associated with that group. Educators also use these terms to describe an age group of students.

Historical perspective: By July 2017, Pew Research reported that the Millennials officially overtook the Baby Boomers as America's largest living generation. Those who are between 18 to 34 years old during that time, numbered to 75.4 million, surpassing the 74.9 million Americans ages 51 to 69 in 2017.

NetLingo Classification: Online Marketing