jump page

A Web page that appears to users that have clicked on a link in an online ad. The purpose of this "jump page" or splash page is to capture the user's attention in order to promote special offers or to measure the response to an online ad.

In Web site maintenance, the jump page is typically the page that is posted to redirect the user when the page's URL has been changed.

See also : buffer page  doorway page  
NetLingo Classification: Online Marketing