online marketing

a.k.a. i-marketing, Internet marketing, Web marketing

A form of marketing that combines traditional marketing principles with the unique interactive qualities of the Internet. The purpose is to promote products and services online that satisfy customers. Online marketers devise campaigns to attract customers to a Web site and encourage them to register their names or purchase products.

Specific online marketing examples include: e-mail campaigns, search engine optimization updates (SEO), ad banners, text links, in-player messaging campaigns (IPM campaigns), contextual-based advertising, postings in chat rooms, forums, or blogs, affiliate marketing (sellers or resellers of information), and other forms of interactive marketing.

NetLingo Classification: Online Marketing