Social media can take many different forms, including social networks, blogs, vlogs, social bookmarks, user reviews, video sharing, podcasts, rating systems, collaborative ranking, wikis, comments, message boards, and online forums. Technologies include: picture-sharing, wall-postings, e-mail, instant messaging, music-sharing, crowdsourcing, and VoIP, to name a few.
Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging). Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.
More specifically, Facebook is one of the most popular social media platforms. Facebook pushed the door wide open to user-generated content when it launched its application
in May 2007. Facebook's platform is an API that developers can use to create widgets that can easily be distributed on Facebook. To encourage "take-up," Facebook's platform strategy allows developers to keep the revenue they generate through traffic to their applications. Within a year, Facebook had nearly 20,000 applications created mostly by thousands of 3rd party developers.
Primarily, social media depends on interactions between people as the
discussion and integration of words builds shared-meaning, using
technology as a conduit. Among overall online users, reading others'
comments on a Web site and reading blogs are the most popular social
Historical perspective: As of April 2007, the most frequently visited social networking
sites are viewed by approximately one out of every four Internet users
at least once a month (according to an iProspect/Jupiter Research
study). By the end of 2011, Twitter hit 100 million active users,
connecting users in over 17 languages around the globe. At the same time, Facebook
has over 800 million users--an amount well over twice that of the population of
the United States. There's over a day's worth of YouTube content uploaded every
single minute. However by 2013, Silicon Valley investors were rapidly losing interest in social media. Social media firms received only 2 percent of the venture capitl spent on Internet-based companies last quarter, down from a high of 21 percent in the third quarter of 2011. Big data and cloud computing businesses became the big play.
In 2012, a woman was
arrested in Mumbai, India for a Facebook post, along with a friend
who simply “liked” her post. Shaheen Dhada expressed annoyance that
India’s biggest city was entirely shut down for two days for the funeral
of Hindu nationalist leader Bal Thackeray, a firebrand who railed
against immigrants. Authorities have cracked down on posts that could
incite violence since this summer, when rumors spread by social media
sparked ethnic riots in Assam that killed dozens and sent tens of
thousands fleeing. Dhada quickly deleted her post, but not before a mob
of some 2,000 enraged Thackeray supporters attacked her uncle’s office.
Also in 2012 in Riyadh, Saudi Arabia’s oppression of women entered the electronic age. When
a Saudi woman leaves the country, her husband or other male guardian
gets a text message from the Interior Ministry informing him, even if he
has not registered for such alerts. The new monitoring was revealed
last week by feminist activist Manal Al-Sharif, who is best known for
filming herself driving a car in defiance of the kingdom’s ban on women
behind the wheel. She said the guardianship system allows men complete
control over women and enables widespread abuse. “Women should use this
to make some noise,” said Al-Sharif. “Rock the boat, and say enough is
The IAB set social media advertising guidelines. Visit the link below!