a.k.a. the Internet of people, earned media
Social media can take many different forms, including social networks, blogs, vlogs, social bookmarks, user reviews, video sharing, podcasts, rating systems, collaborative ranking, wikis, comments, message boards, and online forums. Technologies include: picture-sharing, wall-postings, e-mail, instant messaging, music-sharing, crowdsourcing, and VoIP, to name a few.
Examples of social media applications are Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Last.fm (personal music), YouTube (social networking and video sharing), Second Life (virtual reality), Flickr (photo sharing), Twitter (social networking and microblogging). Many of these social media services can be integrated via social network aggregation platforms like Mybloglog and Plaxo.
More specifically, Facebook is one of the most popular social media platforms. Facebook pushed the door wide open to user-generated content when it launched its application in May 2007. Facebook's platform is an API that developers can use to create widgets that can easily be distributed on Facebook. To encourage "take-up," Facebook's platform strategy allows developers to keep the revenue they generate through traffic to their applications. Within a year, Facebook had nearly 20,000 applications created mostly by thousands of 3rd party developers.
Primarily, social media depends on interactions between people as the discussion and integration of words builds shared-meaning, using technology as a conduit. Among overall online users, reading others' comments on a Web site and reading blogs are the most popular social media activities.
Historical perspective: As of April 2007, the most frequently visited social networking sites are viewed by approximately one out of every four Internet users at least once a month (according to an iProspect/Jupiter Research study). By the end of 2011, Twitter hit 100 million active users, connecting users in over 17 languages around the globe. At the same time, Facebook has over 800 million users--an amount well over twice that of the population of the United States. There's over a day's worth of YouTube content uploaded every single minute.
In June 2009, the IAB set social media guidelines. Visit the link below!
More historical perspective: A woman was arrested in Mumbai, India in November, 2012 for a Facebook post, along with a friend who simply “liked” her post. Shaheen Dhada expressed annoyance that India’s biggest city was entirely shut down for two days for the funeral of Hindu nationalist leader Bal Thackeray, a firebrand who railed against immigrants. Authorities have cracked down on posts that could incite violence since this summer, when rumors spread by social media sparked ethnic riots in Assam that killed dozens and sent tens of thousands fleeing. Dhada quickly deleted her post, but not before a mob of some 2,000 enraged Thackeray supporters attacked her uncle’s office.
And the following week of
December, 2012 in Riyadh, Saudi Arabia’s oppression of women entered the electronic age. When a Saudi woman leaves the country, her husband or other male guardian gets a text message from the Interior Ministry informing him, even if he has not registered for such alerts. The new monitoring was revealed last week by feminist activist Manal Al-Sharif, who is best known for filming herself driving a car in defiance of the kingdom’s ban on women behind the wheel. She said the guardianship system allows men complete control over women and enables widespread abuse. “Women should use this to make some noise,” said Al-Sharif. “Rock the boat, and say enough is enough.”
NetLingo Classification: Online Jargon
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