a.k.a. gen x, GenX, 13th generation
The generation of Americans born to the baby boomers, this includes people born between 1963 and 1979 (some say 1965 - 1980).
It's a popular marketing notion to segment an audience into a particular demographic, and "GenXers" are known for making the transition between the old way of doing things and the new way. With a focus on a better balance between work and personal life, GenX demands in the workplace have resulted in more part-time jobs, telecommuting, self-employment, flex time, significant-other insurance coverage, and a variety of alternative work arrangements.
FYI: Baby boomers are considered to be born between 1946 and 1964, and traditionalists born between 1928 and 1945.
NetLingo Classification: Online Marketing
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