a.k.a. Web trail

Refers to the sequence of pages viewed by a user on a single Web site, including the page of entry, all the pages visited, and the page from which the user exited. A path is similar to a clickstream, except a clickstream may span many sites. Identifying paths within a Web site is useful toward understanding user behavior and designing effective site features.

See also : clickstreams  
NetLingo Classification: Online Jargon