WIIFY

What's In It For You

(pronounced: whiff-ee)

An acronym used in texting, online chat, instant messaging, e-mail, blogs, and newsgroup postings, it is also considered a form of online jargon or text message shorthand. It is business jargon that describes how CEOs and others should deliver speeches: don't dance around the self-interest appeal, rather "what in it for the audience" should be a central aspect of every speech.

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See also : WIIFM wild ducks

NetLingo Classification: Acronyms and Text Message