a.k.a. knickknacks -or- swag -or- schwag

(pronounced: choch-keys)

Promotional items emblazoned with company logos, from the traditional type of giveaway (baseball cap, T-shirt, tote bag, or mouse pad) down to really weird junk (barf bags, butterfly nets, neon sunglasses, or pogo sticks). These items are usually given away in the thousands at shows and are either given in turn to other people, or kept as part of an individual's geekosphere.

See also : SWAG  
NetLingo Classification: Online Business