With the rise of social media and the ability for users to post opinions relatively anonymously, "shaming" refers to when people criticize others in a public forum in order to make people feel ashamed, humiliated, or embarrassed. For example, "I tried to shame her into giving some away." Shaming backfires when the offended person provides a really good claps back.
See also : woke  done  KITY  troll  flame bait  
NetLingo Classification: Online Jargon