reciprocal link

A link placed on your Web site to return the favor of having another site link to yours. In other words, you exchange outbound links for inbound links. It is a form of bartering with the intention that each Web site receives more exposure.

There are, however, some dangers associated with reciprocal linking to the degree that your site may not be ranked as popular and therefore not appear in higher up in organic search listings. For more information on that, visit the page rank and link farm definitions. To see an example of reciprocal linking, go to the homepage and click on "Reciprocal Link Directory."

NetLingo Classification: Online Jargon