loud budgeting

The Gen Z way of saying penny pinching, loud budgeting is when you make a public declaration on social media to lower your spending.

Historical perspective: This riff on quiet luxury was coined by Lukas Battle, a 26-year-old comedian in a TikTok video in December 2023 after a night of overspending. It generated more than 1 million views and hundreds of others followed his frugal example of embracing conspicuous non-consumption.