Big Damn Number

Online jargon, also known as text message shorthand, used primarily in texting, online chat, instant messaging, email, blogs, and newsgroup postings, these types of abbreviations are also referred to as chat acronyms

It is frequently used by sales and marketing execs to emphasize value. For example, a $10,000 per month savings isn't as impressive as an annual BDN of $120,000.

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See also : BCBS  BHAG  
NetLingo Classification: Acronyms and Text Message

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