A company that acts as the single point of contact between online customers and suppliers. Metamediaries are also referred to as middlemen or third-party providers. Basically, they are a netcentric companies that provide goods and services. They also dispense advice and information on an array of topics, to help users find what they want online. For example, through a metamediary, someone buying a house might have the impression that the purchase, mortgage, insurance, and maintenance functions are offered from a single organization, but actually the services are provided by a large range of unconnected companies. A function of the metamediary, then, is to electronically link the online services it has partnered with, in a way that makes sense to customers and meets their needs. The process is called "metamediation."