Cost Per Visitor -or- Cost Per View
CPV (Cost Per Visitor) is an online advertising payment model where advertisers pay for the delivery of a targeted visitor to the advertiser's website, meaning the publisher is only paid when a user goes to a website (or blog or form, etc.).
CPV (Cost Per View) is when an advertiser pays for each unique user view of an online ad or website (usually used with pop-ups, pop-unders and interstitial ads).
NetLingo Classification: Online Marketing
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