social mapping

In the traditional sense, a social map is a visual representation of a social network. It is an actual cartographic, 2-D representation of social institutions or processus projected on a plane. In the online marketing sense, a social map is a visualized analysis of a digital identity of a person, brand or company. A social map shows where a digital identity is created, formed or discussed and sets each element in context and proportions.

In the digital sense, social mapping refers to the technology that enables you to view and post on a map (usually an app) with social capabilities. It is a location-based service that lets users see where their friends are, as well as look up places to eat, drink and shop with user-generated reviews.