a.k.a. shrink-wrapped software

The plastic wrapping on packaged, off-the-shelf software that's sold in brick-and-mortar stores. Software packaging is considered outdated by many and is being replaced by online sales and downloads over the Net. Shrink-wrapped software also refers to mass produced software, as opposed to custom-designed software.

See also : click-and-mortar  pickling  
NetLingo Classification: Online Jargon