shadow banning

The act of making social media accounts more difficult to follow and posts more difficult to find.

Historical perspective: Critics of Twitter contend the company punishes conservative users through "shadow banning" accounts and posts, and ironically in late 2019, Twitter happened to experience an outage just as the White House gathered right-wing personalities for a summit focused on allegations of social media bias against conservatives.
NetLingo Classification: Online Jargon

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