scarecrow technology

Slang for a piece of technology that's been hyped up, but when examined and used, reveals no uniqueness or value other than its marketing image. For example, "That so-called modern, object-oriented technology he developed was just a bunch of database requests inside a button click, but they used it as scarecrow technology during the M&A talks."

See also : IBT  

NetLingo Classification: Online Jargon

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