scarecrow technology

Slang for a piece of technology that's been hyped up, but when examined and used, reveals no uniqueness or value other than its marketing image. For example, "That so-called modern, object-oriented technology he developed was just a bunch of database requests inside a button click, but they used it as scarecrow technology during the M&A talks."

See also : IBT  
NetLingo Classification: Online Jargon