project pan

a.k.a. #projectpan2026

Project Pan is a movement among beauty-product users aiming to fight overconsumption. The idea is to finish the products you already own before adding more to your collection. Those who join resolve to "hit pan", or using products such as eye shadow down to the bare metal.

Historical perspective: On TikTok, the hashtag #projectpan2026 gained 3,000-plus video posts by the first week of January.