Namesake products, made in batches of a couple dozen to a couple thousand items, offered for sale by Instagram stars or not-quite-celebrities to a dedicated few. Micromerch products are usually sold via micropayments.

Historical perspective: In April 2018, Peloton, the home indoor cycling business, began selling small batches of merch inspired by each of its dozen instructors. Music producer Alex Tumay recently sold enough shirts featuring his social media–famous French bulldog, Gordie, to pay for flights to the SXSW music festival. And Ashley Iaconetti, a Bachelorette contestant known for her TV waterworks, now sells her own tissue-box sleeves.
NetLingo Classification: Online Business