A logo, corporate image, or distinct product or service identity that can become firmly rooted in the public's mind. Its purpose is to establish a meaningful, differentiated presence that will attract and retain loyal customers. "Co-branding" refers to a marketing effort or partnership between companies (such as retailers and manufacturers), either online or offline, to join forces and use the best technology or content of each (lending both of their brands to the final product).

See also : influencer  
NetLingo Classification: Online Business