Accelerated Mobile Pages

An open source initiative to optimize mobile pages for faster speed and improved readability.

Not to be confused with AMPS, this is Google-run website publishing technology using a specific kind of HTML designed as a competitor to Facebook's Instant Articles. For example, "MarketJoe saw a 20% increase in traffic to their website just by “AMP’ing” up their mobile strategy."

See also : open source  WML  XML  HTML5  moblog  
NetLingo Classification: Acronyms and Text Message