The Top SEO Tools You Need for Technical, On-Page, and Off-Page Success
Unknown to lots of people, running a website uses lots of strategic skills even if you are not a tech expert yourself. And if you’ve done this on your website, you’ve probably heard of Search Engine Optimisation, or SEO, that helps you put your business website on top of search engine results. But the old days of SEO made you spend a lot of time on jargon and technicalities that you had to learn. Now, the visibility of your website is within reach—faster and even made more efficient with SEO tools.
Technical SEO, on-page SEO, and off-page SEO are the main areas of search engine optimisation one needs to understand if they need to deep dive on how to run their website successfully, but if you have no idea what they are, Impressive Digital SEO agency is here to help us break it down into simple terms so you’ll know which tools you’ll need.
What is technical SEO?
Let’s start off with this area; technical SEO is like the foundation that makes your house stable. When your website is stable, especially when it runs smoothly and loads quickly, that’s the workings of the technical SEO.
Some of the best tools for technical SEO are the following:
- Tools from Google, like Google Search Console, where you will know immediately if your site performs well and even gives you the highlights of what to troubleshoot when you need it.
- Speaking of scanning and troubleshooting, there are also tools like the Screaming Frog SEO Spider that can check your website for problems like missing pages, or Ahrefs Webmaster Tools to let you see technical errors in real time.
- And finally, some tools that make your page load faster, like GTmetrix or PageSpeed Insights, that would make your users feel your website at lightning speed.
What is on-page SEO?
On-page SEO in its literal sense is within your website or page, and by this it means that these tools help your website to be easily understood by the users not only through words but also through the visual setup of your pages as well as its appeal.
Some tools that you might want to consider for on-page SEO are:
- The default tools that would help you recognise your spelling and grammar mistakes, like Grammarly or QuillBot, so that your readers can understand what you are trying to say with the voice of the brand.
- Writing assistants are also available online, like Surfer SEO or SEMrush SEO Writing Assistant, that would not only create content for you but would also make sure that it lands on the search engine rankings.
- And when it comes to planning your whole website, when to post, and the workarounds of your pages, Surfer SEO and Google Keyword Planner are your best friends.
What is off-page SEO?
Lastly, off-page SEO is the same as its counterpart—and this occurs outside of your website. Off-page SEO is like word-of-mouth marketing, where search engines see you as trustworthy. If you need these tools for your brand and website, here are some examples:
- Sometimes, opportunities do not knock on your door—you need to find them. Tools like Ahrefs and social media monitoring tools can offer not only backlinks you can link to your site but also boost your credibility online with social media engagement and brand mentions.
- Trends in social media change in seconds, and you might need tools to keep you and your brand on track, like BuzzSumo.
- And if you want to connect to experts that can feature you on high-authority websites, HARO, or Help a Reporter Out, is something you need.
Small improvements over time can lead to big results.
SEO might look complicated, but trust us, there are loads of tools that are willing to help you out, as long as they relate to the needs of your website. However, it’s also important to note that you need not take all tools and use them all at the same time. If one or two tools can help you make the process of your page easier, use them to your advantage.
No matter what kind of website you run, investing in SEO will help you reach more people in the local scene and even in the international world. Don’t worry if you’ll feel a bit of a change organically—just track your progress, improve over time, and see your page grow to your expectations. Who knows where online visibility can take you and your brand!
