Making it as a freelancer in all fields and industries is a tough job. Making it in the digital marketing industry is often considered an even tougher nut to crack though, as the competition is quite fierce. Digital marketing is a very attractive industry to work in, and especially design, content creation and photo- and videography.

The reason for this may be that many people, especially young people have a desire to express themselves creatively. Digital Marketing offers this space, and working with design, shapes, colors, content, and all other effects that may invoke specific feelings, behaviors, or patterns appeals to many. This paired with the opportunity to be self-employed and being your own boss, creates an interesting job, which offers full responsibility of your own success, while being a creator and designer. 

Creating a name for yourself

This is not a process that happens magically overnight. In fact, many people who try their luck as freelancers, end up closing shop after just 2 or 3 years. Creating a name for yourself is not easy, as the competition is fierce, and you need a wide skillset when being self-employed. You may be a good designer or photographer, but if you are a bad salesperson or bad at marketing your product, you may not be able to find clients.

As such, we would like to share a few resources that will help you in your work. One thing that many freelancers struggle with, is creating a crowd and a brand for themselves. 

The potential of the internet

The internet is a powerful resource. It allows other designers, coders, or creators to make an income and a brand by helping others. Many do this by creating a YouTube channel, where they share tips on design, photography, and anything else. Here, they are able to build an audience, find potential clients, and also make a direct income, by affiliate marketing or doing paid content.

Besides social media platforms where you can find likeminded creators to learn from, the internet also includes a realm of free resources. One of these, is visualwatermark.com, which shows you how to watermark photos, videos and PFD-files. This is a really good tool for anyone who wants to protect their work and provides most of its features completely for free. 

When should I be watermarking my work?

As a creator, you should be using watermarks almost all the time. When sending unfinished designs like drafts to clients, they should always be watermarked. If the clients can copy or finish your work on their own, why would they pay you? Some clients work this way, so it is important to protect your work.

A digital watermark is the digitalized work of steganograpghy, which is what’s done when CD-ROM’s and DVD’s are embedded with the information of the contents origin. Watermarking is, therefore, a technique which has been used for a long, long time, as painters also sign their works, in order for viewers to be able to recognize the work of the artist.