Examples of Brand Names that Tell Us a Niche
There are many ways to promote your business, but let’s be honest: the first thing you consider is the name of your company, as you need to make it memorable, and of course, the name should give a sign of the niche you are involved in.
Here we will discuss some niche examples when companies name their brand names according to the niche they are in.
Time Tracking Tools
● My Hours: Best for ease of use time tracking software (the word “hours” give us a sign of the niche)
● Timely: Best for visual task and project planning (the word “time” already included)
● actiTime: Great work-flow based timesheet tool (again the word “time” already included)
● Timeneye: Best for integrating with Microsoft (the same word “time” already included)
● Timing: Best for tracking personal productivity ( the word “timing” give us a sign)
● Tick: Best for tracking and staying on budget ( you heard tick and of course it is a sign of something connected with time)
Etc…
Web Hosting Providers
● UltaHost: Secure & Cheap Built For Speed ( the word “host” signs the service they provide, the word premium give us a premium feeling)
● Hostinger: Good Price for long term plans (again the word “host” here)
● InterServer: Data centers on both US coasts means fast loading speeds for US audiences ( the word “inter” mostly signs a product can operate internationally and the word “server” as a sign of the business industry)
● SiteGround: Powerful control panel that’s much more streamlined than cPanel (the name of the brand affiliates with the psychology of the business niche)
Etc…
Email Marketing Platforms
● Sender: Email Marketing Platform for Growing Small Businesses ( the word “send” affiliated with the process of email marketing)
● Mailchimp: A popular cloud-based all-in-one marketing platform used to manage mailing lists ( the word “mail” tell us a story)
● GetResponse: Good for email marketing, automation, and lead generation ( give us a sign about the final result of successful email marketing)
● Instantly: Cold email outreach platform (the brand name is about the process and predicted results)
Etc…
SEO and Link Building Agencies
● GoPeak: Contextual link building services (the word “peak” signals a result of clients who will outsource their link building tasks to them and will rise on Google)
● Rapid SEO London: SEO Services in London ( in the brand name you see where they are located , the niche they are specialized, and the word rapid affiliated with the predicted process they will deliver)
● DashClicks: PPC company ( the word click represents the meaning of PPC-pay per click)
Etc…
Conclusion
At the end of the article, we can say that nowadays it is much easier to create a signal for your potential customers through your brand name. However, the most important thing is the quality of the service you deliver to them. There are many famous companies named after their founders’ desires; you may have seen many brands named after their founders, and they are famous because of their uniqueness and the quality of the services or products they provide.
So, as advice, it is better for your name to be associated with the business or the industry, and even with the location, but the key principle is that the quality of the products and services provided should be superior.