7 Best Social Media Tools That Your Business Needs


Social media has taken over everything, from personal lives to businesses. It has become a powerful way of building and sustaining customer relationships, as well as brand recognition. It is no wonder that many businesses have social media pages and are trying their best to gather a large following.


Not long ago, people thought that all you needed was a business website and the best business website hosting to make it in the digital world. A fast website is really all you need, right? But 3.2 billion (42% of the entire population) active users on social media would argue that.


But if you are running a small business, chances are you don’t have a lot of time to actively maintain your social media accounts. That is where social media management tools come in.


Since you also don’t have time to scour the internet, hunting for these social media tools, here are seven of the best that your business needs.

1. Hootsuite

If you don’t want to go through the hassle of constantly switching between social media accounts, then Hootsuite is for you. Hootsuite allows you to manage all your social media accounts in one location.



You can even write one post and post it to all your social media accounts in a click of a button.


This social media tool also has real-time analytics. This allows seeing how well your posts are doing with your audience. This feature aids in planning effective posts that will get the most likes and shares. It even tells you what is trending in a specific niche of your choice.

2. MailChimp

Although this is all about social media management tools, one can simply forget email. Of course, one will run into people that will say email is dead, but that is far from the truth. Email is more important now than it has ever been, and MailChimp is a great tool for managing email campaigns, as well as new letters.



So how does email relate to social media? Well, for your business to create an account on Facebook or Instagram, it needs an email address, right? When someone mentions or tags you on a social media post, you get notifications email notifications alerting you to that.


Additionally, a powerful email marketing campaign could strongly complement your social media marketing.

3. SocialOomph

Whether you want to manage your LinkedIn, Facebook, Pinterest, and Twitter account, SocialOomph helps you do it. Besides managing your social media accounts, it also allows you to manage your blogs and emails.



This social media tool has a wide range of features that boost your social media productivity, such as advanced scheduling. Although it covers a wide range of social media platforms, it is well suited for your Twitter account.


With it, you can schedule your Tweets, track keywords, view all your mentions, clear out your DMs and much more.

4. Buffer

Buffer is one of the most popular social media scheduling tools due to its extensive features. It simply makes social media management a breeze. 



Buffer has many overlapping features similar to Hootsuite and SocialOomph in terms of scheduling and analytics. But it’s standout feature is that it gives you suggestions on who to mention on your post for maximum exposure.

5. Sendible

If you are serious about your social media strategy, then Sedible is the social media tool you need. Although it was built with agencies in mind so they can seamlessly handle multiple campaigns for multiple clients, your business can stand to benefit from it quite a lot.



As with this type of tool, you can manage all your accounts from a single location. Most importantly, you can prioritize accounts to give focused attention to the ones you care about the most.


An important feature that Sendible has is its smart recommendations. This is an engine that recommends what you should post based on the preferences of your audience. 

6. AgoraPulse

AgoraPulse was built with simplicity in mind. It has all the features of other social media management tools in one easy-to-use package. 



On top of being able to schedule posts and upload them in bulk, AgoraPulse’s Social Inbox features allow you to organize your most important messages, such as mentions and comments. This means no important message from your followers will escape your attention.

7. Google Analytics

A big part of social media management is analytics. Analytics helps you determine just how well your social pages are doing, giving you valuable insights into what you're doing right or wrong. While most tools on this list have built-in analytics in them, none is as dedicated as Google Analytics.



Google Analytics might be the most data-driven and powerful tool on this list. And it is quite easy to use too – you can get started in three easy steps.


First, you just sign up for a Google Analytics account. Then, Google will give you the tracking code so that it knows when someone visits your page. After a few hours of gathering data, you will be able to see important data about your audience.

Social Media Tools Empower Businesses

Social has become more than a way for people to keep in touch with family and friends. These days, 54% of social media users use it to search for products and services (that's billions of people). But if you are too busy to manage your accounts, all hope is not lost since you can use the social media tools mentioned above.


Use Buffer to schedule your posts in advance and use Google Analytics to track the performance of social media accounts. These social media tools for business make managing your pages a breeze, leaving you to focus on the more important things.


Any business owner who wants to leverage the power of social media but does have the time can benefit from these social media tools.