Most often used as a verb "to rish," this word was coined after a CEO of one the oldest and largest legal firms in America. It is business jargon that describes the tenets of leadership, namely the ability to break through all barriers and shape opinion.
To "rish" something means to go for it no matter what; even if they're putting steel doors in front of it, you're still going to walk right through. Based on the American dream that you can thrive on doing things you don't know whether you can do, this phrase has morphed into the expression "vetoing the rish is like vetoing apple pie."
NetLingo Classification: Online Business