A cell phone-based technology that enables shoppers to buy an item by simply taking a picture of it. Once the photo is snapped, the service finds the same product online. Developed by Nokia, it is basically pointing your phone at real life objects and finding relevant information and services.
It means shoppers won't have to hassle with waiting in lines or even searching for desired goods online. It can also be used in other situations, such as tourist searches for landmarks. Way cool... MTF!