first-to-market
When a company thinks they have a hot new idea or product, it will try to operate at hyperspeed in order to seize first-mover advantage and gain market share. First-to-market means being the first not necessarily to launch a new product, but to gain consumer confidence and hence market share. (Netscape is a prime example: Technically Mosaic was the first browser, but Netscape was first-to-market.)
See also : you're good
NetLingo Classification: Online Business
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