This term became famous because of the moral of its story. It's the tale of Josh Santangelo's bad drug trip, which, appears on the first page of the search results should you happen to Google his name. In a blog years ago, he "dumped his drug story" on the Internet in response to a posting on a blog. Another blog linked to it and viral marketing took over. The rest became history as Santangelo's "drug dump" was "out there" for the world to read. The message is to be careful when you open the drapes because sometimes your digital dirt can come back to haunt you.
Click on "more info" to read an article in BusinessWeek called, "You Are What You Post: Bosses are using Google to Peer into Places Job Interviews Can't Take Them."