a.k.a. Knowledge Discovery in Databases (KDD)
The practice of massaging data to extract value from the numbers, statistics, and information found within a database and to predict what a customer will do next. Data mining software works like this: in the first stage, "data collecting," information is gathered from Web site logs and databases; in the second stage, "data refining," user profiles are compared with recorded behavior to divide the users into groups and to predict their behavior; in the final stage, "taking action," the business or Web site answers a user's question on the fly or sends a targeted online ad to a browser, based on the results in the database. Data mining also refers to gathering and presenting on a Web site as much information on one particular topic as possible (this is similar to a guru site).
NetLingo Classification: Online Business