butt-brush factor
a.k.a. le facteur bousculade
A theory set forth by retail anthropologist Paco Underhill that women shoppers are far less likely to make a purchase if they are "brushed" from behind --by a person, a display table, or a piece of merchandise-- while examining retail goods. Underhill's finding, backed up by extensive video research, carries a corollary: Retailers should avoid jamming narrow aisles full of merchandise.
See also : cyber Monday
NetLingo Classification: Online Jargon
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