unique user
a.k.a. unique visitor -or- unique click
The number of users that have accessed a Web site. Each different cookie identifier or IP address is counted only once.
User Types include:
- Anonymous Users: Users identified only by their IP address.
- New Users: Cookie-enabled users who have not previously accessed the site.
- Repeat Users: Cookie-enabled users who have previously accessed the site.
NetLingo Classification: Online Marketing
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