As opposed to generating revenue exclusively from online ads, some publishers are turning to a subscription-based business model. Publishers charge users a small fee to access their online content (which allows Web sites to get rid of online ads thereby making the browsing experience more pleasant). For users, it's similar to paying for a magazine, newspaper, or cable TV subscription each month. The challenge is that many netizens feel information on the Web should be free (see: dot-commies), yet at the same time, the majority of content-worthy sites need to generate revenue from their online presence. The hope is that eventually subscriptions will become accepted online, especially if they are cheap, have little or no advertising, and supplement the content with additional material.