SIRF

Spend to Impact Response Function

A real-time advertising and marketing management tool that uses algorithms which allow companies to implement in-house optimization and media planning (effectively pulling these functions back from their ad agencies).

The digitization of marketing decision-making is fundamentally changing the landscape for marketers due to ROI data and marketing software. The idea is that brands such as Coca-Cola, Best Buy, and MTV have saved billions in wasted advertising spend with improved, self-managed technology and equations known as Spend to Impact Response Functions (SIRFs).

See also : targeted marketing

NetLingo Classification: Online Marketing

Get the book on Amazon.com: SIRF's-Up Catching the Next Wave in Marketing by Rex Briggs

Edit This Word
The Newest NetLingo Terms
Books & PDFs in Online Store

Subscribe to Word of the Day - Email this Definition to a Friend

SIRF

Edit Word