The nickname for a growing number of individuals (usually 20 or 30 year olds) who are avoiding Facebook, it also refers to any type of technology one avoids. For example, instead of joining the social networking site themselves, Facebook refuseniks often enlists friends and relatives to be their online mouthpieces.
They are called refuseniks because living in the 21st century, many of them can't truly refuse the lure of Facebook. According to many refuseniks, it's offensive to even ask a refusenik to get a Facebook account: When someone tells you that they don't have Facebook, it's considered a sign of disrespect to try to convince them otherwise.
Another example is a cell phone refusenik. As of 2009, 85 percent of American adults own a cell phone, but there's a small but stubborn contingent--the cell phone refuseniks--who wouldn't be caught dead with one. There are a variety of reasons why people don't want a cell phone in their life including wanting to "live in the moment" instead of checking the cell phone every 10 seconds, not wanting to be always reachable, and knowing you must make detailed plans in advance to simply meet up with friends. There are also many individuals who are defiant TV refuseniks.