Another one of the many "ize" words that the online business community is so fond of. Basically, it means to take something that is not a product and turn it into a product. In the tech world, one turns a raw technology into a marketable product (with the goal of monetizing it). Individuals can turn their skills and talents into products too, in fact most companies have already "productized" their customer service departments.
NetLingo Classification: Online Jargon